A+E Realigns Ad Sales For Better Cross-Platform Results

Looking to boost its cross-platform ad-selling efforts, A+E Networks has realigned its ad sales division.

The company says it will move “to a demo-agnostic, fully integrated, cross-platform selling organization” from a demo and brand-based system.

Peter Olsen, executive vice president of ad sales at A+E Networks, stated that the effort “will help us better leverage our audiences and the platforms, programs and brands with which they connect.”

Amy Baker, executive vice president of ad sales, will now lead a new client strategy and insights team working with client chief marketing officers, brand managers and marketing executives.

Brian Joyce, senior vice president of ad sales, will work across national accounts with a focus on media agency partners “with a goal of breaking away from the traditional selling cycle.”



David DeSocio, senior vice president of ad sales and partnership marketing, will oversee product development, portfolio sales strategy and ad sales marketing.

Lance Still, senior vice president of branded content, will head two units: The Bridge, an externally facing content marketing agency, and The Build, an ad sales team that connects clients to A+E content.

Jim Hoffman, executive vice president of program partnerships and strategic initiatives, will oversee regional sales offices in Los Angeles, Chicago and Detroit, as well as continuing to oversee a production partnerships team for revenue distributing content produced by third parties.

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