• by Larissa Faw , October 12, 2017

Chambord and its agency Mistress are introducing the black raspberry liqueur's first out-of-home (OOH) campaign to coincide with the holiday season.

The creative appearing across NYC metro buses features a lively holiday scene with lots of Chambord flowing and the message 'Clink Clink with the Chambord Royale.’  The campaign is part of the brand’s broader global effort, dubbed,  ‘Because No Reason’ that invites consumers to "turn ordinary moments into extraordinary occasions."

“As a brand with a digitally-led marketing strategy, we’re thrilled to launch a campaign that goes back to advertising roots, in a popular destination for consumers during the season, and during a priority selling period for our industry,” stated Emma Gardner, brand manager, Chambord.

The campaign will run from October 16 to December 10 in all five boroughs.