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How Are Publishers Using Push Notifications?

Nieman Lab takes a fresh look at push notifications amid forthcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab. Citing a preview of this research, Nieman Lab writes: “There is a big difference in the number of push alerts that news organizations send each day.” On the extreme end, “CNN MoneyStream sent the highest average number of alerts -- 11.1 per day -- and on some days, CNN and CNN MoneyStream sent as many as 17 alerts.”

Read the whole story at Nieman Lab »

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