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Relaunched Bud Light Claiming 27% Repurchase Rate

Budweiser is claiming that its relaunch of its low-alcohol Bud Light brand this year has been a major success because it is appealing to young people who have "fallen out of love" with beer. Marketing Week reveals that the beer maker is about to follow up February's relaunch with a new campaign and is already claiming a repeat purchase rate of 27%.

Read the whole story at Marketing Week »

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