Ikea Tasks Anomaly With Developing New Sustainability Campaign Platform

Home furnishings retailer Ikea Group has added Anomaly to its agency roster after a competitive pitch that began in February. 

The agency, part of MDC Partners, is tasked with developing a global platform for corporate and consumer campaigns that address sustainability issues. 

The agency will work with global and regional Ikea Group teams over three years to develop the platform and related campaigns. 

Claudia Willvonseder, Global Marketing and Communication Manager Ikea Group, stated, ”In Anomaly, we have found a creative partner that brings an integrated approach to our global and local communications work.”



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