Not A Dry Eye In The House: New TheraTears Campaign

Akorn and its agency The BAM Connection are out with a new campaign for the client’s brand TheraTears, a line of eye-therapy products.

The creative is designed to stand apart from traditional eye drop offerings by conveying its “dry-eye therapy" through a series of messages written on the eyelids of dry-eye sufferers.

Have a look here.

The multichannel, national campaign includes national prime-time and cable; print ads in People, Real Simple, Health, Martha Stewart and Shape magazines, as well as a digital plan that includes search engine optimization, Facebook ads, and programmatic targeting.

BAM has worked across Akorn brands since being named AOR in 2015, but this is the first campaign for TheraTears specifically.

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