• by Richard Whitman , Columnist, October 24, 2017

Performics, part of Publicis Media, has promoted Scott Shamberg to U.S. CEO and Amy Krauss to U.S. COO. Both positions are new.

Shamberg has served as Performics U.S. president since January 2015. He is credited with driving 20+% growth in the Performics U.S. business in each of the last three years and growing U.S. staff from 300 to 600+ employees.

In his new role, Shamberg will report to David Gould, Performics global brand president, and will oversee the U.S. Performics business, which includes a number of Performance Practice teams that are embedded across Publicis Media agencies.

David Gould credited Shamberg with intergrating the firm’s media, content analytics and planning disciplines into a single streamlined offering. “I know he’ll accelerate this growth as U.S. CEO,” stated Gould.

Kraus has been with the agency since 2007, most recently serving as executive vice president, agency solutions.

Previously, she headed the Performics Client Solutions team. In her new role as U.S. COO, Krauss will oversee the delivery of capabilities across the Performics U.S. network. She will continue to report to Shamberg and serve as a member of the U.S. Executive Committee.