• by Ray Schultz , October 30, 2017

There is good news for email marketers seeking to break into South Africa. The average email marketing open rate is now 25.83%, and the click-through rate is 3.46%, according to a study by Everlytic. 

The unsubscribe rate is 0.330%, and the complaint rate is 0.049%.

Everlytic studied over 2 billion emails.

In a separate development, a mobile payment app called Slide has been introduced in the South African market. It is based on Venmo, a U.S. payment platform owned by PayPal.

Slide links with contacts, and they can be notified by email or SMS when a payment is made to them, the firm says. The company was funded by its co-founders: Irshad Kathrada, Terence Goldberg and Alon Stern.