Americans Spend More Time Accessing News Via Social Media, Trust It Less


More Americans may be getting their news from social media platforms like Facebook and Twitter than ever before, but most of them don’t trust it, according to results of a national survey released this morning.

The study released by Sharethrough and Qualtrics, which surveyed more than 1,000 Americans, found that only a third of Americans trust news accessed via Twitter and only two out of five trust it from Facebook.

By contrast, most Americans still have a high degree of trust for news published by established legacy news organizations, including Time Inc. (65%), CNN (60%), The New York Times and The Wall Street Journal (59%).

“Social networks were less trusted by respondents and more openly distrusted, also,” the report found, adding: “Twice as many respondents in the U.S. said that they didn't trust Facebook as said they didn't trust The New York Times (27% compared to 14%).”

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The findings come at a time of increased focus on the role of social media networks in spreading disinformation and propaganda from Russian operatives -- both organic and paid. While the actual influence of those impressions may not be ascertainable, the amount of time spent by Americans accessing news from social media far outstrips the amount of time they spend accessing it directly from legitimate news publishers.

“More than two-thirds (69%) of people surveyed said they checked Facebook at least weekly, showing more active engagement than CNN and Fox News, the two premium publishers with the highest engagement rates. When users visit Facebook, they are spending substantial time there -- 39% spend more than 30 minutes, compared to just 17% who spend that same amount on The New York Times,” the study found.

Interestingly, the study found that younger consumers expressed more trust in legacy publishers. Respondents ages 18 to 34 said they are 17% more likely to read one more full article on The New York Times site than they were on Facebook, and were 33% less likely to just browse headlines on the Times' website than they were on Facebook.

3 comments about "Americans Spend More Time Accessing News Via Social Media, Trust It Less".
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  1. Ed Papazian from Media Dynamics Inc, November 1, 2017 at 3:12 p.m.

    One might well ask what's the definition of "news" in such a study. Is it what happened in the battles agains ISIS in Syria last night or who just got laid or who is dating whom or who just went to the bathroom? Fortunately most adults get what I would call "news" from traditional "news" media, not FB.

  2. Joe Mandese from MediaPost, November 1, 2017 at 5:34 p.m.

    @Ed: It was a self-reported definition.

  3. Joe Mandese from MediaPost, November 1, 2017 at 5:35 p.m.

    Full study accessible here:

    https://sharethrough.docsend.com/view/dq8s5q9

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