• by Karlene Lukovitz  @KLmarketdaily, November 1, 2017

The Burger King mascot has shaved his prominent mustache, and will grow another one during the month of November, to support the Movember challenge.

Each November, the Movember Foundation challenges men to grow mustaches and share about it in order to generate awareness and donations for men’s health projects around the world.

The fast-food brand is promoting a video (below) of the King being shorn. The character will have a profile on the Movember Foundation’s site, and encourage others to participate in the challenge and share about it, using #kingstachechallenge.