• by Steve McClellan  @mp_mcclellan, November 1, 2017

Reach Agency, has hired Anheuser-Busch’s Jimmy Holleran as executive vice president in charge of its entertainment unit Reach Entertainment.

For AB InBev Holleran was responsible for securing entertainment and branding related deals for films like LaLa Land and Silver Linings Playbook, and TV partnerships with shows such as Big Bang Theory and Modern Family. He’s also been responsible for AB InBev’s presence at major film festivals, including Sundance and Tribeca.

Holleran is also expanding his former employer’s relationship with Reach. “At Anheuser-Busch, we’ve seen the benefits of Jimmy’s long-standing industry relationships, and he’s always delivered such great results” stated Shana Barry, senior experiential manager at Anheuser Busch. "We look forward to partnering with Reach Entertainment and Jimmy, continuing to break new ground in this evolving new world of entertainment marketing.”