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'Bake Off' Gamble Pays Off With Five-Year-High C4 Audience

  • Campaign, Thursday, November 2, 2017 6:44 AM
It looks like the gamble to spend GBP75m to bring "The Great British Bake Off" from the BBC to Channel 4 might have paid off. Campaign reports this week's final was watched by more than 7m people, making it the channels most popular programme since the opening of the Paralympic Games in 2012. It also secured more than a 50% share of millennials on Tuesday night.

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