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Social Can Be Good For Branding

  • Campaign, Thursday, November 9, 2017 7:31 AM
Social media advertising generally has a good impact on branding, according to research from Kantar Millward Brown and Saïd Business School, University of Oxford. According to Campaign, the researchers found that much comes down to the creative and messages deployed because the uplift in brand sentiment between under- and overperforming ads is significant. 

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