Dish’s over-the-top video service Sling TV and video ad serving platform SpotX are teaming up to launch private marketplaces that let advertisers target two key consumer groups for the holiday buying season.
The two groups are holiday shoppers, who include people who have made purchases on Black Friday or Cyber Monday, or through regular warehouse clubs and department stores; and luxury shoppers: those who recently purchased a product from a luxury brand, in the market for a luxury car, or ikely to shop in a luxury goods store.
The new marketplaces are a continuation of a deal Sling and SpotX signed earlier this year to create custom marketplaces using Sling’s OTT inventory, and SpotX’s platform.
private marketplaces are tweaked seasonally, allowing for advertisers to target consumers researching vacations in the summer, and back-to-school buyers in fall.
Sling’s bundle combines broadcast networks and cable channels with OTT-first networks like Cheddar.