IPG's Advantage Wins Microsoft Office Assignment
- by Steve McClellan @mp_mcclellan, November 14, 2017
Microsoft Office has named Interpublic sponsorship and experiential agency Advantage its partnership marketing agency.
According to the Stamford, CT-based agency, it will help Office develop strategic brand-to-brand marketing partnerships to strengthen the client’s ties with target audiences.
The agency and client have previously worked together. Earlier Advantage worked with Microsoft on partnership development for Microsoft Surface and activation of Microsoft’s 2017 Special Olympics World Winter Games global campaign.
