Following Brad Pitt's appearance on ABC's "Primetime" Wednesday night, to dish and raise awareness for the humanitarian ONE Campaign, traffic to www.one.org soared to the top of Hitwise's humanitarian
category, Hitwise said on Thursday. The ONE Campaign, devoted to ending extreme poverty in Africa, beat out category leaders such as The Hunger Site and The Child Health Site. Pitt had reportedly
agreed to talk about his personal life for 10 minutes with host Diane Sawyer if the other 50 minutes of the show would be dedicated to ONE.
-- Gavin O'Malley