Deutsch NY Appoints JWT's Baker Chief Strategy Officer

The New York office of Deutsch has hired JWT New York’s Matt Baker as chief strategy officer. He’ll report to Deutsch NY CEO Val DiFebo.

Baker will have oversight of Deutsch’s brand planning (traditional and digital), data analytics, and communications planning teams, working across all clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings, among others.

At JWT New York, Baker led the strategy department on brands including Rolex, Johnson & Johnson, Nestlé and Kleenex.

Earlier Baker served at Anomaly where he was director, strategy & innovation for the agency’s Google account, including Google Glass and Android Wear. He was also part of the P&G innovation team that focused on new product creation.

Earlier stints included stops at Arnold Worldwide and Rapp.

Baker will join Deutsch in January. He fills the CSO position that has been vacant since the departure of Andrew Dawson late last year.






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