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CMO Budgets Hit A Plateau, Is Proving ROI To Blame?

After a spike between 2015 to 2017, CMOs are seeing their budgets slide back, new research published by Marketing Week suggests. Marketing's share of overall company spending is down from just over 12% to 11%. Difficulty in proving ROI and a charge by the huge names in advertising to cut cost and reduce rosters are identified as possible contributors.

Read the whole story at Marketing Week »

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