Havas U.S. has launched a brand consultancy in partnership with a team of former Omnicom branding specialists led by Sam Hornsby.
The new firm, known as Triptk, will be led by Hornsby as CEO.
In addition to brand strategy, the new firm says its capabilities also include trend insights and consumer, cultural and category market intelligence.
“Our goal is to break tradition of what it means to be a creative network focused on partnering with today’s modern CMO by developing and activating strategies in an ever-changing consumer culture,” stated Paul Marobella, Chairman and CEO, Havas Creative, U.S.
With 10 years of insight and brand strategy experience in the U.S., Europe and China, Hornsby co-led Omnicom’s Flamingo New York. That firm’s client roster included Diageo, PepsiCo, Marriott, Viacom, Estee Lauder and Nike.
The Triptk team also includes researchers, strategists, futurists and other specialists.