Cirrus Insight has added Attach.io to its menu of productivity tools to help marketers track emails and attachments, the company says.
The platform can determine when an attachment is opened and who opened it, Cirrus Insights says. It can also tell the sender which documents were viewed, the pages visited, the links that were clicked on and the amount of time spent on each page or slide. This includes PDFs, Word documents, PowerPoint presentations, and other types of attachments.
In addition, the technology can reveal what happens when a document is shared, the firm continues.
“Approximately five billion email attachments are sent out every day, but senders have had no way of knowing whether the recipient opened or viewed their attachments,” states Brandon Bruce, chief operating officer of Cirrus Insight.