Dentsu To Acquire Oxyma, Align It With Merkle

Dentsu Aegis Network has reached an agreement to buy a nearly 79% stake in CRM agency Oxyma Group. The price was not disclosed, but Dentsu indicated that terms provide an option to make the shop, based in the Netherlands, a wholly owned subsidiary in the future. The deal is subject to approval by the Dutch Competition Authority.

Oxyma will become part of Dentsu’s Merkle operation and will be rebranded Oxyma, A Merkle Company. The acquisition is designed to strengthen Merkle’s offering in the Europe, Middle East and Africa region.

Founded in 2000, Oxyma, comprises 300 specialists in CRM, data, technology, and performance marketing.

Oxyma posted revenues of approximately $35 million in 2016. Clients include , Audi, Liberty Global, Unilever, and Vodafone.



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