MXM Taps SapientRazorfish's Wyk As CCO

Meredith Xcelerated Marketing (MXM), the freestanding marketing services agency within Meredith Corp., has named Roald van Wyk Chief Creative Officer. 

Wyk, who most recently was vice president-senior group creative director at Publicis’ SapientRazorfish unit, will be based in New York and reports to MXM President Georgine Anton.

Wyk will also serve on MXM’s executive leadership team.

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