Meredith Xcelerated Marketing (MXM), the freestanding marketing services agency within Meredith Corp., has named Roald van Wyk Chief Creative Officer.
Wyk, who most recently was vice president-senior group creative director at Publicis’ SapientRazorfish unit, will be based in New York and reports to MXM President Georgine Anton.
Wyk will also serve on MXM’s executive leadership team.