financial services

New York Lottery's New 'Bodega Cat' Campaign

The New York Lottery is out with a new campaign promoting its holiday scratch-off tickets, which are issued each November. 

The campaign, from McCann New York, is called “Bodega Cat,” and features, well, a bodega and the cat that lives there. The creative tells the story of a long journey the cat makes to bring a little cheer to its owner. 

Have a look here

This campaign runs through Dec. 24 in New York State and includes TV OOH, social media, print, radio, point-of-sale and other retail efforts. 

UM (media) and Momentum (Retail POS) were also involved in the campaign.



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