SVOD Usage Keeps Ticking Up, As Consumers Embrace New Bundles

Consumers continue to embrace streaming video services, and are using them to create new “bundles” of content, according to financial services firm Raymond James’ November 2017 Media Survey.

Seventy percent of survey respondents say they use Netflix, compared to 59% a year ago. For Amazon Prime, 47% say they use the service, compared to 41% a year ago. For Hulu, 28% say they use the service, up from 20% a year ago.

That being said, the survey showed that these streaming services were almost always paired together, with 92% of Hulu subscribers and 80% of Amazon subscribers also paying for Netflix. Many also continue to pay for traditional cable television, suggesting that consumers are simply creating new bundles of content with these streaming services.

The survey also painted a rosy picture for Disney, which is planning to launch a branded over-the-top video service in 2019, featuring its vast movie library and some original TV shows.

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Movies were a key factor for 38% of respondents when evaluating a streaming service, up from 32% a year ago. While Netflix, Hulu and Amazon have focused much of their spending on TV shows, movies may be an under-appreciated element for these services.

For Disney’s planned service, which will lean heavily on its movie library and will include new releases after they appear in theaters, films “should [be] a meaningful differentiator,” according to the Raymond James survey.

1 comment about "SVOD Usage Keeps Ticking Up, As Consumers Embrace New Bundles".
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  1. Ed Papazian from Media Dynamics Inc, November 29, 2017 at 1:19 p.m.

    Yes, but the fact that 70% of the respondents claimed that they "use" Netflix, when this service's actual penetration is less than half of all homes makes one wonder about the sample--unless it was a sample of SVOD users. Even then, we are told  by Nielsen and comScore that Netflix accounts for half, not 70% of SVOD usage. Questions, questions. Just asking for clarification.

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