Trusted Media Brands, home to iconic brands like Reader’s Digest, Taste of Home and The Family Handyman, announced record traffic on TrustedMediaBrands.com in October.
RD.com, the digital outlet of Reader’s Digest, boasted 8.5 million unique visitors, resulting in a 47% increase from the same month one year ago. Familyhandyman.com reported a 39% increase over that same period with 5.5 million unique visitors.
The brands each recorded increased month-to-month traffic, as well, with RD.com showing an increase of 37% unique viewers, and Familyhandyman.com an increase of 66%.
The uptick in traffic coincides with Trusted Media Brands hiring of 60 members to its digital team, as the company transforms to a “digital first approach.” Vince Errico, Chief Digital Officer, credits the company’s climb to its digitally inclined audience, including Millennials looking for trusted information on health, DIY tips and personal style from an established brand.
Trusted Media Brands as a whole reports more than 51 million unique views per month, with 75% of those visitors using a mobile device to reach the website.
Bonnie Kintzer, President and CEO, Trusted Media Brands, stated the company will “continue to focus on leveraging our assets and content in innovative ways to accelerate our digital growth.”
Kintzer also sees an opportunity for marketers to “share their brand stories” as the company “deepen(s) [its] audience engagement on existing and emerging digital and social-media platforms.”