• by Alex Weprin , December 1, 2017

Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple TV and Chromecast.

The company’s platform is rolling out to OTT devices this week.

Swrve is already used by brands and technology partners inside mobile applications, with real-time segmentation and predictive models aimed at targeting consumers with relevant advertising and marketing messages. Now, it will bring that technology to TV-connected devices.

As an example: If an OTT service wanted to promote a sports programming package, Swrve could identify users who have watched specific sports content, or who have paid for certain sports programming, and then target them at key times with a messaging push to buy the package.