• by Larissa Faw , December 1, 2017

Christa Carone is departing WPP to join Group Nine Media in the newly expanded role of president. COO Eric Ashman previously held the president title, but with different responsibilities and scope.

As president, Carone will oversee a variety of disciplines at the digital media company, including sales and marketing teams, as well as its data insights.

She will "allow us to be a better partner for brands and agencies alike," says CEO Ben Lerer.

Most recently, Carone was the COO of WPP’s Group SJR and managing director of Colloquial, the agency's joint venture with J. Walter Thompson. Prior to that, Carone served as the CMO for the Boston 2024 Partnership, the organization tasked with developing Boston’s bid for the 2024 Olympic and Paralympic Games.

She also worked at Fidelity Investments and Xerox Corp.

Carone joins the company at an opportune time. Earlier this week, Group Nine Media announced it has raised $40 million in a new round of funding to help expand video content across its brands and to finance future acquisitions.