Hilton has selected Omnicom’s TBWA for global creative duties for its flagship brand after a review.
The hospitality giant issued this statement:
“Hilton conducted a closed review of its enterprise creative agency services, and we’re excited to confirm our appointment of TBWA. Fold 7 worked on portfolio campaigns for the past two years and remains an important part of Hilton’s agency roster. Hilton continues to work with other agencies including GSD&M, HZDG and The Martin Agency for various brands. These other brands were not part of this review.”
Joanne Davis Consulting assisted the client with the review process.