• by Steve McClellan  @mp_mcclellan, December 13, 2017

Hearing Aid maker Amplifon, has appointed SapientRazorfish as global agency of record for digital strategy and user experience.

The selection came after a competitive pitch and the agency has begun work on a number of projects aligned with the client’s digital transformation strategy.

“With SapientRazorfish, we selected a partner that is in line with our global approach to digitally disrupt Amplifon and the industry,” stated Cristiano Grassini Grimaldi, Digital Transformation Director of Amplifon. “A disruption driven by innovation and a deep understanding of our customers through data. We fully believe in a design-thinking approach that will enable us to explore new journeys and experiences.”