After a record year in its digital sector, Conde Nast announced two new digital video ventures on Tuesday: Conde Nast Prime and 1 Billion Views.
Conde Nast Prime showcases both returning and new series, organizing many of the most popular videos by category. The platform makes it easier for the company’s top brands to align with advertisers and marketers that want to partner with the highest performing videos.
In November, popular branded video series, such as Vogue’s “73 Questions,” Vanity Fair’s “Fear Box” and Bon Appetit’s “Back to Back Chef,” all under the Conde Nast banner, reached nearly 1 billion aggregate views on platforms like YouTube and Facebook.
These aggregate views led the company to name its new incubator 1 Billion Views. The incubator will provide advertisers with the creative talent and network to connect with existing Conde Nast brands and provide them with “innovative ways to connect with consumers.”
“We have created and scaled a next-gen network of premium video storytelling that is driving the highest levels of audience engagement and attention to our brands, and now we have two new ways for advertisers to access it,” stated Pamela Drucker Mann, CRO/CMO of Condé Nast.
Recent studies have shown major growth of Conde Nast’s video offerings, with +104% brand favorability and +88% purchase intent across platforms.
The company reported its best month on YouTube in November, with 189 million video views. During the same month, the company reached 594 million total global views on Facebook and reports 227 million views on its proprietary websites, breaking previous records.