According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, digital video advertising, including mobile and desktop, rose by 36% to $5.2 billion in the first half of 2017.
In total, digital video advertising for the first half of this year was more than double what it was in the same period of 2015.
Across all advertising formats, the report found that banner ads and video ads grew their shares of the larger digital advertising pie, while search ads declined year over year. Video ads comprised 12% of all digital ads for the same period of 2016, compared to 13% this year.
In a conference call, IAB research director Kristina Sruginis said that CPMs for digital video ads have been on the rise over the past year.
"We see that video has gone up to an average of $24.51 [per CPM], and that has gone up five percentage points over the year. Comparatively, we see that display is also up, it is increased about six percentage points to about $14.60 as the average CPM," Sruginis said.
The report as sponsored by IAB and conducted by PricewaterhouseCoopers, using both proprietary information from IAB members, and publicly available data.