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Dunkin' Donuts First To Use New Snapchat Feature

Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to gain more brand advertisers’ ad dollars. Snapchat will now let advertisers animate their Sponsored Filters that people can use as overlays atop the photos and videos they share on the mobile app. Dunkin’ Donuts will be the first brand to run a Sponsored Animated Filter in a campaign that will launch today.

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