How To Get Your Email Delivered: A Guide

Separate your transactional emails from your customer service reminders, using different IP addresses for each. Make sure Google’s recaptcha is on your registration screen to prevent bots from signing up. Use SPF, DKIM and DMARC authentication. And always insist on double opt-in. 

These are among the 43 guidelines offered by ZeroBounce in The Complete Guide To improve Inbox And Deliverability, a paper released on Thursday.
ZeroBounce is the provider of an email validation service.

The purpose of this free practical advisory is to "help companies who are struggling to reach their audience," says spokesperson Corina Leslie.

She adds that the report is a "resource from which they can learn, step by step, what to do to avoid deliverability issues and improve their communication and overall marketing performance."

In addition to tips, the report provides technical details and partial vendor listings in some instances. When advising readers to use a reputable DNS provider, for example, ZeroBounce lists such firms as Cloudflare and DYN Managed DNS.

ZeroBounce contends that 2017 was the year of email marketing, noting that it outperforms channels such as social media. Yet email marketers continue to face many kinds of challenges, which are outlined in this report.

 

 

Next story loading loading..