Subaru Partners With SiriusXM, Harmon/Kardon For Winter Celebrations

Subaru of America is partnering with a variety of brands for a multi-city lifestyle tour celebrating winter adventure.

Subaru WinterFest brings together winter warriors for a one-of-a-kind experience at 11 of the country’s top winter mountain resorts. Featuring a blend of entertainment and adventure, other brands on board include SiriusXM, Harmon Kardon, Nordica, POWDR, OZO Coffee, Smash Mallow, Chcolove and Solo Stoves.

The events will include live music, locally sourced food and beverages, daily giveaways and gear demonstrations. Through programming executed by POWDR’s experiential division, Human Movement Inc., outdoor enthusiasts are given the chance to meet up, warm up, and relax before or after hitting the slopes.

Attendees can kick back in one of the upgraded hang-out areas, including hammock zones, charging stations and fire pits by Solo Stoves, while playing cornhole, Frisbee golf and giant Jenga. Attendees can listen to the music of national DJs provided by SiriusXM and some of today’s best, chart-topping, emerging artists presented by audio partner Harman Kardon. Each day of WinterFest will feature live demonstrations and giveaways from partners Nordica, Lib Tech, Thule and Klean Kanteen.



The tour will also celebrate mountain communities’ hometown heroes, resort avalanche patrollers and rescue dogs. Subaru will team up with 20+ year partner National Ski Patrol to send patrollers and their dogs to the Wasatch Backcountry Rescue avalanche dog training school, donating $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund for every information form received. Designed for teams whose resorts cannot afford the schooling, the scholarships cover the costs of tuition, food and board.

The philanthropic effort is a good fit for the automaker since it combines a support of the outdoors and the welfare of animals, said Alan Bethke, senior vice president of marketing, Subaru of America, Inc.

Details about the individual stops can be found on the brand’s events page. The 11 stops run from Jan. 6 through March 25 and include Colorado, West Virginia, Pennsylvania, Maryland, Michigan, California, Nevada, Oregon and Utah. 

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