Initiative Retains Reckitt Benckiser Assignment
- by Steve McClellan @mp_mcclellan, January 3, 2018
Initiative has retained the Reckitt Benckiser media assignment in India after a review, the agency has confirmed.
The packaged goods giant spends an estimated annual $125 million on ads in the country.
The Interpublic media shop has held the account since 2013.
