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U.S. Army Audit Details 'Ineffective' Marketing Programs

  • Adweek, Wednesday, January 3, 2018 11:48 AM

The U.S. Army Marketing and Research group is conducting an audit of the military branch’s marketing efforts and has found a number of programs to be ineffective, according to a story published by Adweek today. The story reports that the audit calls into question the effectiveness of  hundreds of millions in taxpayer dollars that have been plowed into the programs—largely for recruitment—each year. The army unit conducting the audit told Adweek its review was still ongoing and further comment would “premature.” McCann is the primary incumbent on the account although some programs are managed by subcontractors as detailed in the story. McCann declined to comment.





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