• by Steve McClellan  @mp_mcclellan, January 4, 2018

American Pet Nutrition has selected The Mars Agency as its shopper marketing agency after a formal review.

Mars is first tasked with offering strategic, retail and creative positioning support for the client’s Supreme Source branded dog and cat product lines. The Utah-based pet food company also markets products under the Vita-Bone and Beggar-Dog brands.

“During the pitch process, The Mars Agency team demonstrated a higher level of strategic thinking and unique retailer insights and know-how than its competitors,” stated brand manager Matt Keller.

“We needed a partner deeply rooted in the retail space, with credentialed specialists across channels. Their combined team of business, commerce and creative experts have already started to help us uncover” unique opportunities, Keller added.