• by Joe Mandese  @mp_joemandese, January 8, 2018

A decade after it began life as an early-stage digital start-up, MediaMath has launched a venture capital fund to back a new generation of early-stage ventures transforming advertising, marketing and media.

The fund, named MathCapital, will be overseen by its partners: MediaMath CEO and founder Joe Zawadzki; and Eric Franchi, formerly of Undertone.

The fund will focus on startups driving “digital transformation.”

"Our mission is to connect consumers and marketers in ways that delight both, and this fund will support the ecosystem that makes that happen,” Zawadzki stated, adding,  We will connect portfolio companies to MediaMath’s technology platform and enterprise scale, accelerating their success, and moving all of us closer to our shared vision.”

 The partners did not say how much capital has been raised or will be allocated to the fund, but they said companies in the portfolio will have access to MediaMath’s “4,500+ advertisers, 350+ partners and in-house business and marketing expertise.”