Viacom is acquiring influencer marketing shop Whosay to further bolster Viacom's influencer reach, omnichannel distribution and advanced advertising tools. Terms of the deal were not disclosed.
Whosay is a creative-marketing agency that develops and produces branded content particularly for mobile devices. Founded in 2010 by CEO Steve Ellis and CAA, the New York-based agency has a network of celebrity talent under its umbrella, spanning YouTube up-and-comers to A-Listers.
Under the deal, the 70-person Whosay team and services will remain the same with Ellis continuing to run the agency.
“This acquisition turbocharges our commitment to using ideas and creativity to create brand-safe solutions that drive measurable outcomes,” stated Ellis. “As a Viacom company, we'll be able to continue to do much more of that and to do it bigger and better.”
This acquisition follows a two-year partnership during which Whosay executed more than 50 campaigns for MTV, BET and other Viacom brands. It seems Viacom was pleased with the results.
Whosay has swiftly notched up brand partnerships across all categories after originally starting from a single #WakeUpWithMe celebrity selfie story for Crest.