• by Steve McClellan  @mp_mcclellan, January 16, 2018

ROI Influencer Media as tapped former IPG Mediabrands strategist Mary Hill for the position of director, brand & content strategy.

In the new role, Hill is tasked with growing the firm’s multicultural division by both expanding the company’s media offerings and its influencer talent roster.  

Hill has held roles at Mediabrands’ UM agency, working on multicultural insights and media programs for Fortune 1000 brands such as Sony Pictures Entertainment and The Coca-Cola Company. 

She has managed custom media programs with multicultural content strategy, creative ideation and planning and has cultivated relationships with top multicultural influencers.