Expedia is consolidating its global ad account with Saatchi & Saatchi following a three-month trial assignment. The travel platform previously worked with a roster of five agencies across worldwide markets.
Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the Publicis-owned agency will now create all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor. Publicis Groupe’s production house, Prodigious, will also support in the creation of the campaigns.
Saatchi’s London office landed the platform's sibling account HomeAway in 2015.
Vic Walia, Vice President, Global Brand Marketing at Expedia, stated: “We are happy to see that Expedia’s culture of Test-Learn-Iterate is also shared by Saatchi & Saatchi and Team One. We are excited about this next chapter for the brand.”
Magnus Djaba, Global President of Saatchi & Saatchi and CEO of Saatchi & Saatchi London, added: “Expedia’s agenda of working to combine science, creativity and technology to deliver results that haven’t been seen before, mirrors everything we’re trying to do as a network. We couldn’t be more excited.”