Augmented Reality Brings Dead To Life On Wine Bottles

Augmented reality is being added to wine bottles.

The Last Wine Company is tapping augmented reality in its new The Waking Dead Red Blend and a Cabernet Sauvignon with a label that responds to the Living Wine Labels app.

The Blood Red Blend shows an image of Sheriff Rick Grimes looking down at the undead.

When the app is opened, and the phone aimed at the label, the sheriff fights off the ‘walkers’ in the wine aisle.

The Cabernet label features a group of zombies that break out of the label onto a phone screen when the phone is pointed at it.

When the bottles are side by side, the AR experience includes the characters fighting each other.

As an added touch, the corks are collectible, with a variety of images including a walker hand, an undead head and barbed wire.

“We know how enthusiastic fans of The Walking Dead can be and we expect they will embrace the Living Wine Labels app and The Walking Dead wines with real excitement,” stated Seth Hynes, who is leading the introduction of the wines for The Last Wine Company, a partnership between Skybound Entertainment and Treasury Wine Estates. “Finding new and meaningful ways to connect with consumers is something we care very much about and we think The Walking Dead wine and Living Wine Labels App are a perfect pairing.”

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