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60% Of Consumers Plan To Opt Out Of Email Marketing Under GDPR

  • eMarketer, Thursday, January 18, 2018 9:19 AM
It may not make comforting reading for marketers, but eMarketer features a survey which predicts what customers will do with their new data privacy rights under GDPR. Only 9% will do nothing, while 61% will opt out of allowing data to be stored for telesales calls and 60% for email marketing.

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