Digital video, OTT, and programmatic TV may be seeping into TV and digital, but they don't fundamentally alter political media buying, says a veteran of many elections. During the 'The TV
Everywhere Strategy' panel
discussion at Marketing: Politics conference, National Media SVP Will Feltus stated that 85% of spend in the next cycle will likely remain the same as in the last one. For political media buying, TV
still remains King. But by his math, 30-35 of high turnout voters in the next cycle may be cord cutters.
MODERATOR Lizzie Kendrick, VP, Digital, The Campaign Workshop; PANELISTS Will Feltus, SVP, National Media Steven Passwaiter, VP/GM, Political, Kantar Media/CMAG
Find the rest of this session, and more, at our Marketing: Politics Agenda Page