Travelocity and Expedia Media Solutions are collaborating with the Puerto Rico Tourism Company on a campaign that aims to shift public perceptions about visiting Puerto Rico.
While Puerto Rico continues to recover from the recent hurricane season, tourism officials want to remind travelers it is open for visitors, whose dollars can help the rebuilding efforts. The campaign was donated on behalf of Travelocity and Expedia Media Solutions.
It includes on-site advertising placements, a dedicated web page highlighting the hotels and resorts that are open for business in Puerto Rico, content about Puerto Rico on the Travelocity “Inspire” blog and consumer discounts and promotions. There is also social content from two of Travelocity’s “Gnational Gnomad” influencers (currently in Puerto Rico).
The campaign aims to let visitors know they can enjoy the beauty and history of Puerto Rico while also playing a part in strengthening the island’s economy and contributing to recovery efforts.
“Travelocity is dedicated to helping make travel not only more enjoyable but more meaningful as well, so it was an easy decision to partner with the Puerto Rico Tourism Company to demonstrate why Puerto Rico remains an amazing place for people to visit,” said Krista McDougal, general manager of Travelocity in a release. “Relaxation, fun, and the opportunity to learn about unique local cultures are high on the list of what travelers want in a vacation. By traveling to Puerto Rico, travelers can check all of these boxes, while knowing that they are helping to make a difference.”
As Puerto Rico continues its efforts to rebuild areas of its economy affected by the recent hurricane season, one important sector sometimes overlooked is that of tourism. Recent estimates place the tourism sector at 8% of the island’s GDP, employing approximately 68,000 locals.
Travelocity is offering $150 off a $1,500 package booking with code CARIBNOW from now until Feb. 6 for travel between now and Sept. 16.