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Pernod Ricard Appoints CMO

Pernod Ricard USA has promoted Jonas Tahlin to the role of chief marketing officer for spirits in the U.S., while continuing in his position as CEO of Absolut Elyx. Tahlin, who joined the drinks group in 2008, has expanded key brands and built “extensive” knowledge of the company’s portfolio. He joined The Absolut Company in 2006. In his expanded role, Tahlin will report to Paul Duffy, chairman and CEO of Pernod Ricard USA.

Read the whole story at The Spirits Business »

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