Condé Nast has acquired the team at Lighthouse Datalab, a data-solutions firm. Financial terms were not disclosed.
The founder of Lighthouse Datalab, Sriram Subramanian, will become head of data science at Condé Nast and will lead the company’s data-science efforts.
Subramanian and his team will join Condé Nast’s data group, which works across consumer and marketing technology products. Lighthouse Datalab will cease operations as a result.
The acquisition of the Lighthouse Datalab team “underscores Condé Nast’s commitment to growing our data-science capabilities, which is providing tremendous value to our clients through both audience targeting and demonstrating the superior ROI marketers can achieve ...,” stated Karthic Bala, head of data strategy for Condé Nast.
“Lighthouse has done industry-leading work in data analysis and visualization, AI and programming," Bala added. He noted Conde Nast is "leveraging their expertise and taking our industry-leading capabilities to the next level.”
Condé Nast is diligently building its data capabilities. Last week, the publisher announced expanded capabilities for Spire, its data product launched two years ago, which connects advertisers and consumers more efficiently.
Last year, Condé Nast acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms. CitizenNet was incorporated into Spire.