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MLB Takes Its Supercuts At The Plate With New Hair-Care Partner

MLB, which ended the 2017 season with a slew of marketing deals, picks up right where it left off for 2018, signing Supercuts to a category exclusive multi-year deal. Beginning with Spring Training, Suvpercuts becomes MLB’s “official hair salon” and “official hair stylists.” Supercuts, a division of Regis Corp., said it would support the deal with advertising “implemented throughout MLB’s core marketing platforms including broadcast, digital, mobile and social," as well as in more than 2,600 locations nationwide.

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