Havas Group has acquired the big German PR firm Deekeling Arndt Advisors (DAA). Financial terms weren’t disclosed.
The PR shop and the holding company have been aligned for several years. In 2016 DAA became the exclusive German partner of AMO Global, Havas Group's worldwide corporate and financial communications network, which has around 1,200 consultants in over 50 offices worldwide. That network is known for its PR expertise in support of M&A transactions, one of DAA’s capabilities.
According to Havas the DAA management team—including Egbert Deekeling and Olaf Arndt, senior partners of DAA-- will continue to lead the business. The firm’s current branding will remain in place.
Havas Group CEO Yannick Bollore stated that the acquisition “significantly strengthens our presence and service offering in Germany. It will enable us to meet the increasing demands from our clients for complex communications solutions especially in the context of digital transformation.”