• by Richard Whitman , Columnist, January 25, 2018

Febreze is returning to this year’s Super Bowl with an ad that introduces the world to Dave, the only man whose #BleepDontStink.

Yes, correct, Grey New York has created a Super Bowl ad about a man whose fecal matter — known as shit to most people — doesn’t smell.

As his doctor says, in the ad, he’s a freak.

The spot is pretty freaky, too. But here we are writing about it and sharing it with readers who care to take a gander.

And I guess that’s part of the game in the Super Bowl ad biz, right? Getting advance notice. Having people write about it ahead of time. In a word, awareness.

Yes, I get it, sort of. But it’s the Super Bowl. Many millions of people are watching. Often at parties. Where people gather to converse merrily and partake of drink AND FOOD. Lots of people eat food at Super Bowl parties.

Do you really think that someone in mid-chomp of a chip smothered in tasty guacamole wants to be suddenly exposed to an ad about UNSTINKY SHIT??

It’s a rhetorical question.

That’s about all I have to say about this ad.